WHITE DESERT PARTNERS WITH INEOS AUTOMOTIVE TO SUPPORT ANTARCTIC OPERATIONS
- New partnership sees Grenadiers deployed in Antarctica to support luxury expeditions
- A short film series documenting the arrival, testing and real-world use of the Grenadier in Antarctica will be released over the coming months
White Desert, the world’s leading luxury expedition company operating in Antarctica, is partnering with INEOS Automotive, introducing the INEOS Grenadier as part of its on-ice operations at Wolf’s Fang Runway.
The partnership sees a fleet of four INEOS Grenadiers and one Quartermaster pick-up deployed in Antarctica to support guest transfers and operational logistics. The vehicles will run between Wolf’s Fang Runway and Echo Base, an area characterised by extreme cold, hidden crevasses and rapidly changing weather.
The vehicles have recently completed the journey from Cape Town to Antarctica aboard the SA Agulhas II, before being craned onto the Antarctic ice shelf and traversing inland to White Desert’s Wolf’s Fang Runway. With their ultimate capability in all conditions, straight from factory and with no modifications the 4X4s will support logistics across camp and the runway and will ensure safe and comfortable guest transportation.
The collaboration reflects a shared philosophy between the two brands: equipment must work first, especially in places where failure is not an option. For White Desert, which has operated on the continent for over 20 years, reliability and operational integrity underpin every aspect of the guest experience. In partnering with INEOS Automotive, White Desert is pairing proven equipment with disciplined logistics to deliver access to one of the most remote environments on Earth.
As part of the launch, White Desert and INEOS Automotive are producing a short film series documenting the arrival, testing and real-world use of the Grenadier in Antarctica. The opening chapter captures the transfer of vehicles from the SA Agulhas II onto the Antarctic ice shelf – a rare and uncompromising environment that few vehicles ever encounter.
"We don’t bring anything into Antarctica unless it earns its place. The Grenadier has shown it can be trusted in extreme conditions, while still offering the kind of comfort that makes long days on the ice sustainable.”
Patrick Woodhead - Founder & CEO of White Desert
"It’s testament to our engineering and manufacturing teams that White Desert has put its faith in the Grenadier. It was designed and built precisely for the thrill of adventures and expeditions in the most remote places on the planet.”
Lynn Calder - CEO, INEOS Automotive
ABOUT WHITE DESERT ANTARCTICA
Celebrating its 20th Antarctic season in 2025/26, White Desert was founded by record-breaking polar explorer Patrick Woodhead to make the interior of Antarctica accessible to guests from around the world. Today, the company employs over 150 staff from 18 different nationalities and continues to lead the industry in aviation, safety and sustainable luxury travel. For more information, visit white-desert.com
-ENDS-
Viktoria Kirkova-Fane
Global PR Manager
viktoria.kirkova@ineos.com
+44 (0) 7733 150 023
Lois Brooks
Senior Account Manager, PFPR
+44 (0) 7596 857457
lois.brooks@pfpr.com
ABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS, a leading manufacturer of petrochemicals, specialty chemicals and oil products. It employs 24,500 people across 29 businesses, with a production network spanning 154 sites in 27 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2025, INEOS had sales of $55bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
